Methods and apparatus are disclosed to identify usage of quick response codes. An example method includes inspecting a received request to identify a QR code associated with the request, the request being received from a device in response to an instruction included in the QR code. The example method further includes storing a record indicating access to the identified QR code. The example method further includes determining a redirect universal resource locator (URL) associated with the identified QR code. The example method further includes transmitting a redirect message to the device, the redirect message to instruct the device to navigate to the redirect URL.