A method, apparatus and/or system related to discovery and launch system and method. In one embodiment, a method of a mobile device includes accessing a multicast capability of an operating system through an application of the mobile device, determining if there is a similar application locally stored on a networked media device to the application on the mobile device when a multicast message is broadcast to the networked media device communicatively coupled to the mobile device through a local area network, and either populating a table of the operating system of the client device with a list of applications and/or presenting identifiers to the client device to enable a user thereof to select an identifier therethrough.