There is provided an image communicating apparatus which is capable of performing a deemed voice communication, and includes a telephone control unit configured to control communication by connecting a telephone, and a modem configured to control FAX communication by the deemed voice communication. In the image communicating apparatus, communication is controlled so that a detection unit configured to perform detection processing of detecting facsimile reception by software performs the detection processing during a period in which the modem cannot detect the facsimile reception.