A label medium and an apparatus for manufacturing the label medium are provided. The label medium includes a release sheet and an adhesive sheet temporarily adhered to the release sheet. The adhesive sheet has a base layer and an adhesive layer provided on the base layer. The adhesive sheet includes a plurality of label parts printed on the base layer and a frame part provided outside the label parts. The adhesive sheet is cut along an outline of each of the label parts. The frame part includes a peeling direction indicating portion to indicate a peeling direction in which the frame part is peeled off from the release sheet, the peeling direction being substantially perpendicular to one side of the outline of the label part.