A vehicle bumper structure including: bumper reinforcement at a rear of a bumper cover; an absorber in front of the bumper reinforcement; and a pedestrian collision detection sensor including a pressure tube between the bumper reinforcement and the absorber, wherein a position of a width direction outer end of the bumper reinforcement is set between a first normal line and a second normal line, where a front-rear reference line passes through a width direction outer end of a front hood or apron upper member and extends along a front-rear direction, the first normal line passes through an intersection point between the front-rear reference line and the bumper cover and extends along the direction of a normal line with respect to the width direction outer end of the bumper reinforcement, and the second normal line is offset by 100 mm to a width direction inner side of the first normal line.