Invention Grant
- Patent Title: Method and apparatus for providing streaming media programs and targeted advertisements using multiple advertisement version segments
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Application No.: US12950563Application Date: 2010-11-19
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Publication No.: US09721254B2Publication Date: 2017-08-01
- Inventor: William Z. Holt , Xinan Wu , Eden S. Li , Baptiste Coudurier , Alexander V. Gutarin
- Applicant: William Z. Holt , Xinan Wu , Eden S. Li , Baptiste Coudurier , Alexander V. Gutarin
- Applicant Address: US CA Santa Monica
- Assignee: HULU, LLC
- Current Assignee: HULU, LLC
- Current Assignee Address: US CA Santa Monica
- Agency: Fountainhead Law Group P.C.
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06F15/16 ; G06Q30/02 ; H04N21/235 ; H04N21/258 ; H04N21/262 ; H04N21/472 ; H04N21/81 ; H04N21/845
Abstract:
A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. Different versions of a media program and advertisements are generated and segmented, and transmitted to a media player individually, allowing different advertisements to be selected for presentation to users according to user demographics and other factors.
Public/Granted literature
Information query
