Invention Grant
- Patent Title: Methods and apparatus to incorporate saturation effects into marketing mix models
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Application No.: US13835695Application Date: 2013-03-15
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Publication No.: US09721271B2Publication Date: 2017-08-01
- Inventor: Nathan Brixius , Ross Link
- Applicant: The Nielsen Company (US), LLC
- Applicant Address: US NY New York
- Assignee: THE NIELSEN COMPANY (US), LLC
- Current Assignee: THE NIELSEN COMPANY (US), LLC
- Current Assignee Address: US NY New York
- Agency: Hanley, Flight & Zimmerman, LLC
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02

Abstract:
Methods and apparatus to incorporate saturation effects into marketing mix models are disclosed. A disclosed method includes calculating adstocked gross rating points associated with an advertising campaign during segments of a period of time. The adstocked gross rating points are based on raw gross rating points corresponding to the advertising campaign. The raw gross rating points are delivered during the segments of the period of time. The example method further includes calculating an effective reach realized during the segments of the period of time for the advertising campaign. The effective reach realized is based on the adstocked gross rating points.
Public/Granted literature
- US20140278930A1 METHODS AND APPARATUS TO INCORPORATE SATURATION EFFECTS INTO MARKETING MIX MODELS Public/Granted day:2014-09-18
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