Technologies are described herein for the facilitation of authorized in-store pickup in conjunction with online ordering. A request to process an order of an item selected by a customer and placed through a website may be received. The website may be transformed to a cart fulfillment web page including a fulfillment interface. Through the fulfillment interface, a selection of an option for in-store pickup by a third party may be received from the customer. Through the fulfillment interface, identifying information regarding the third party, pickup details associated with the in-store pickup of the item by the third party, and a preferred notification method for contacting the third party may also be received from the customer. An authorization pickup record related to the in-store pickup of the item by the third party may be generated. The authorization pickup record may be transmitted to the third party via the preferred notification method.