Embodiments provide solutions to reduce power utilization (either at individual cable modems or in the overall network) in future cable modem networks. Particularly, embodiments seek to reduce power utilization at individual cable modems and in the overall network, by allocating upstream frequency bands and/or transmission modulation schemes among cable modems while accounting for cable loss experienced by individual upstream cable modem transmissions. According to embodiments, frequency spectrum and modulation scheme allocation techniques are provided to optimize power utilization and enable lower upstream transmission power by cable modems while maintaining similar signal strength of received signals or lower signal strength with reduced SNR requirements using lower capacity modulation at the headend.