Invention Grant
- Patent Title: Media content synchronized advertising platform apparatuses and systems
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Application No.: US14956390Application Date: 2015-12-02
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Publication No.: US09723346B2Publication Date: 2017-08-01
- Inventor: Manish Bhatia , Michael Scott Saxon , Nigel Stephen Pratt , Pyeush Gurha
- Applicant: Symphony Advanced Media
- Applicant Address: US CA San Francisco
- Assignee: Symphony Advanced Media
- Current Assignee: Symphony Advanced Media
- Current Assignee Address: US CA San Francisco
- Agency: Hanchuk Kheit, LLP
- Agent Walter G. Hanchuk
- Main IPC: H04N7/10
- IPC: H04N7/10 ; H04N7/025 ; H04N21/2668 ; H04N21/258 ; H04N21/422 ; H04N21/442 ; H04N21/437 ; H04N21/482 ; G06Q30/02 ; H04N21/25 ; H04N21/475 ; H04N21/81 ; H04N21/41 ; H04N21/478 ; H04N21/8545 ; H04N21/858

Abstract:
The MEDIA CONTENT SYNCHRONIZED ADVERTISING PLATFORM APPARATUSES AND SYSTEMS (“AD-SYNCH”) transforms TV program schedule listing information and user channel selection via AD-SYNCH components, into channel-synchronized product placement advertisement. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for: providing TV program schedule listing data including a plurality of ad tags to a user mobile device, receiving a user media program selection message from the user mobile device; retrieving an ad tag associated with the user selected media program from the TV program schedule listing data; identifying an advertised item embedded in the media program based on the retrieved ad tag; determining an available ad template associated with the retrieved ad tag; generating an ad for the embedded advertised item based on the available ad template; and providing the generated ad to the user mobile device based on a timestamp of the ad tag.
Public/Granted literature
- US20160088333A1 Media Content Synchronized Advertising Platform Apparatuses and Systems Public/Granted day:2016-03-24
Information query