A method, system, or device to display media segment on an electronic device. The method includes receiving a fingerprint for a media segment and a unique identifier (UID) from an electronic device and determining a media segment ID for the media segment using the fingerprint. The method can include generating and submitting a first query for the media segment ID and the UID in a record database and determining that a first count in the record database for the media segment ID and the UID exceed a first threshold count. The method can include identifying an overlay content segment to display and sending the overlay content segment to the electronic device. The method can include receiving a notification from the electronic device indicating that the electronic device displayed the overlay content segment and increment a second count in the record database for a overlay content segment and a UID.