Systems and methods are provided for providing media content based on playback zone awareness. In one aspect a server associated with a service provider may be configured to receive zone data identifying a name of a zone associated with a playback device, identify, based on the zone data, media content based on the zone data, and provide the media content to the playback device. In another aspect, a playback device may be configured to associate the playback device with a zone, and provide to a service provider zone data identifying a name of the zone associated with the playback device. In yet another aspect, a controller device may be configured to receive an input identifying a playback zone, and sending to a service provider, a message including zone data identifying the playback zone.