A system and method perform object detection-based directional control of light transmission or sound transmission from a moving platform. The method includes receiving information about one or more objects that are proximate to the platform, and processing the information to obtain processed information, the processed information including a location of each of the one or more objects. Determining an importance and urgency among the one or more objects with regard to the light transmission or the sound transmission is based on the processed information. Controlling a light source or a sound source of the platform to respectively perform the light transmission or the sound transmission is based on the importance and the urgency.