A printing apparatus capable of continuously printing images on a recording medium, each of the images including a variable image of which an aspect is variable for each of the images to be continuously printed and a fixed image of which an aspect is the same for each of the images to be continuously printed, the printing apparatus includes a storage unit that associates and stores therein image data of the fixed image and a template having at least information about a position of printing an image, and a printing control unit that, when a control command which includes information for designating the template and instructs a printing of the variable image is input, superimposes the variable image and the fixed image associated with the designated template, on the basis of the template and print the superimposed image.