The invention has an object to provide a printing method wherein a wide variety of recording medium can be used, and printed materials richer and more vivid in color can be obtained by using sublimation dyes. To achieve the object, provided is a printing method including: an ink applying step for applying an ink on a recording medium (100), and the ink contains a solvent, a binder resin (11) dispersed or emulsified in the solvent, and a sublimation dye (12) entrained in particles of the binder resin (11); and a heating step for heating the ink to diffuse the sublimation dye (12) among the particles of the binder resin (11) for color development.