The disclosure appropriately performs high-quality printing in a case of using ultraviolet curing ink in a serial type inkjet printer. As a solution, a printing apparatus for performing printing in an inkjet mode by a multi-pass scheme includes: inkjet heads, a temporarily hardening light source, a fully hardening light source, and a controller configured to serve as a pixel selector, wherein the temporarily hardening light source radiates ultraviolet light whenever a predetermined number of main scan operations are performed, and the fully hardening light source radiates ultraviolet light after main scan operations of all printing passes finish.