A vehicle travel control apparatus includes: a detection part that detects an operation state of an accelerator pedal by a driver; an automatic travel control part that performs an automatic travel control in which a vehicle is automatically stopped according to a predetermined condition and independent of the operation of the driver; and an erroneous start limitation control part that limits a drive amount when the vehicle is started according to the operation state of the accelerator pedal detected by the detection part, wherein the erroneous start limitation control part decreases the degree of limitation of the drive amount when the vehicle is started in a case where the vehicle is automatically stopped according to the automatic travel control compared to a case where the vehicle is stopped according to the operation of the driver.