A system and method for orchestration of customization for a user experience is disclosed. The system in an example embodiment includes automatically producing user experience customization selections for generating a webpage based on context information and a collection of user activity feedback from a community of users who previously interacted with the webpage. The user experience customization selections include a plurality of modules for inclusion in the web page, where each of the modules represent a user-interface element. One or more of the plurality of modules having input and output properties defining at least one application programming interface (API). The system in a further embodiment includes discovering dependencies between the one or more of the plurality of modules by extracting dependency information from the at least one API associated with the one or more of the plurality of modules. The system in another embodiment includes generating a dependency graph for the webpage based on the dependencies between the one or more of the plurality of modules and invoking the plurality of modules based on the dependency graph to generate the webpage.