A system includes, for a selection of objects on a displayed page of the system, each object having pre-defined customizable attributes and non-customizable attributes, a sorter to sort the customizable attributes of the selected objects. The system also includes a dialog builder to build a customization dialog specific to the selection based on the sorted pre-defined customizable attributes, a displayer to display the dialog and an updater to receive input according to the dialog and to update the customizable attributes according to the input.