Methods and apparatuses to manage service user discovery and service launch object placement on a device. A method comprising: obtaining information to assist in identifying a portion of a user interface of a wireless device, the wireless device communicatively coupled to a network system over a wireless access network; determining a differentiating attribute of the identified portion of the user interface; obtaining one or more service launch objects for placement in the identified portion of the user interface; and sending configuration information to the wireless device over the wireless access network to assist the wireless device in placing the one or more service launch objects in the identified portion of the user interface.