Techniques to transform network resource requests to zero rated network requests are described. Some embodiments are particularly directed to techniques transform network resource requests on a cellular network to zero rating by replacing the destination of the request with a zero-rated source for the network resource. In one embodiment, for example, an apparatus may comprise a data store and a network access component. The data store may be operative to store a plurality of zero-rating rewrite rules. The network access component may be operative to receive a network request from an application component on the mobile device, the network request for access to a network resource; compare the network resource to the plurality of zero-rating rewrite rules to identify a zero-rating rewrite rule matching the network resource; transform the network request to a zero-rated network request for the network resource using the identified zero-rating rewrite rule; and perform the zero-rated network request. Other embodiments are described and claimed.