Systems and methods for managing content items of the type used in Web sites. In accordance with the disclosure, site objects, channel objects and content objects are associated with each other to form a hierarchical site structure. The content objects are linked to corresponding content items in a content repository, and are grouped together by association with channel objects in the site structure. Each of the objects in the site structure has an associated set of content services and can be deployed individually or in combination, while maintaining references to the related objects in the hierarchical site structure.