A data communication device includes a communication unit that performs a communication in accordance with a standard of a short-range wireless communication; a storage unit that stores therein, among profiles that conform to the standard of the short-range wireless communication and that define a method of using a protocol, a first profile in which multiple services are settable and in which identification information is related to the services; and an arbitrating unit that, when an application is to be installed, adds or updates a service used by the application with regard to the first profile in accordance with the identification information that is related to the service.