Invention Grant
- Patent Title: Targeted advertisements selected on the basis of an online user profile and presented with media presentations related to that profile
-
Application No.: US14946623Application Date: 2015-11-19
-
Publication No.: US09756372B2Publication Date: 2017-09-05
- Inventor: Roy Shkedi
- Applicant: INTENT IQ, LLC
- Applicant Address: US NY Long Island City
- Assignee: INTENT IQ, LLC
- Current Assignee: INTENT IQ, LLC
- Current Assignee Address: US NY Long Island City
- Agent Louis J. Hoffman; David S. Alavi
- Main IPC: H04N7/025
- IPC: H04N7/025 ; H04N21/258 ; G06Q30/02 ; H04N5/445 ; H04N21/45 ; H04N21/2668 ; H04N21/426 ; H04N21/431 ; H04N21/442 ; H04N21/658 ; H04N21/81 ; H04N21/435 ; H04N21/234 ; H04N21/25 ; H04N21/466 ; H04N21/478 ; H04N21/4782
Abstract:
In an automatic, computer-implemented method, a selected television advertisement is presented automatically in association with a television program or channel. A relationship is identified between an online user profile and the television program or channel, and the television advertisement is selected based at least in part on information from the online user profile. The selected television advertisement is presented, in association with the television program or channel that is identified as being related to the online user profile, via a set-top box having a corresponding set-top box identifier that is associated with the online user profile.
Public/Granted literature
Information query
