Embodiments of the invention provide a system and method for interactive broadcasting of information such as Internet web pages, television program guide, user account information, or the like on dedicated downstream channels in a cable television system. One embodiment provides picture-in-picture capability using a single tuner. More specifically, a headend includes a scaler application that reduces the size of the video program or a content related web page, which are then combined at the headend in a picture-in-picture format and transmitted over a distribution network to a user.