A method and apparatus for providing broadcast services are disclosed. One aspect of the invention provides a broadcast receiving apparatus that is connected over a network with a head-end and is configured to output a content on a screen in response to a user's request. The broadcast receiving apparatus includes: a key input receiving part configured to receive a preset key signal as input; a content identification part configured to identify a content outputted on the screen at a time point of inputting the key signal; and an option interface decision part configured to decide an option interface for the identified content.