Resulting in a reduction of communication power consumption, a broadcasting method can comprise sending a broadcasting packet by using a current power and listening; when a request is detected by means of listening, recording the current power as a historical power, and decreasing the current power; and determining whether a current broadcasting event is ended, if the current broadcasting event is ended, determining the historical power as a reference working power, and otherwise, returning to the broadcasting and listening. A scan method can comprise: performing scan and listening; when a broadcasting packet is detected by means of listening, if a request has been sent to a sender of the broadcasting packet and a received signal strength of the broadcasting packet changes, adjusting a first transmit power; and sending the request to the sender of the broadcasting packet according to the adjusted first transmit power.