A method performed by an information suppressing system for avoiding distracting an occupant of a vehicle with superfluous information via a medium associated with the vehicle is provided. The medium is adapted to present at least a first piece of information associated with at least a first entity located in a current vicinity of the vehicle. The system determines status data comprising one or more status data parameters reflecting current conditions, and further determines the at least first piece of information to be currently superfluous, based on comparing at least a first status data parameter of the status data with predetermined suppression criteria. Moreover, the system suppresses the at least first piece of information, wherein at least a portion of the at least first piece of information is prevented from being presented via the medium. An information suppressing system in accordance with the foregoing is also provided.