A method for supporting a driver during a positioning of a motor vehicle for charging an electrical energy storage of the motor vehicle, includes detecting a charging device for charging the energy storage of the motor vehicle in a vicinity of the motor vehicle; determining a position of the charging device relative to the motor vehicle; determining whether the charging device is located within an activation region that is defined in relation to the motor vehicle as a function of a distance of the charging device to a vehicle-fixed reference point and a direction in which the charging device is located relative to the reference point; and operating the display device in a positioning mode in which the display device displays information regarding the positioning of the motor vehicle relative to the charging device, when the charging device is located in the activation region.