In a digital signage apparatus, a controller makes an imaging unit photograph in a first image quality mode and performs face recognition to a captured image obtained by the imaging unit. When the predetermined condition is satisfied in which the behavior of the person in front of the digital signage apparatus is assumed to be interested in the digital signage apparatus, the controller makes the imaging unit photograph in the second image quality mode higher than the first image quality and performs the face recognition to the captured image obtained by the imaging unit. The above case includes cases where the user operation has been detected, where the size of the face recognized from the captured image is equal to or larger than the predetermined size, and where the moving amount of the face recognized from the captured image is equal to or less than the predetermined amount.