An image display apparatus includes a light-emitting unit, a display unit configured to modulate light from the light-emitting unit, a light-emission control unit configured to control light emission of the light-emitting unit, a display control unit configured to execute display processing for displaying images for calibration in order, an acquiring unit configured to acquire a measurement value of light emitted from a region, of a screen, where the image for calibration is displayed, and a calibrating unit configured to execute a calibration on the basis of measurement values of the images, wherein when a light emission state of the light-emitting unit changes during the execution of the display processing, the display control unit executes the display processing again.