A computer-implemented method, computer program product, and computing system is provided for the interaction between a CRM system and a instant messaging system. According to an implementation, a computer-implemented method may include identifying, by one or more processors, one or more individuals associated with an opportunity included within a CRM system. The method may also include creating, by the one or more processors, an instant message buddy list group associated with the opportunity. The method may also include populating, by the one or more processors, the instant message buddy list group with at least a portion of the one or more individuals.