Described herein are systems and methods for analyzing social media data for assets and related sub-assets, and simultaneously displaying the analysis for assets, sub-assets, and contributing social media content items to give the user insight into the analysis. The analysis may be based on user selection of a time frame, and may also include a historical timeline that plots different lines for different assets. The user may select one of the assets and cause related sub-assets and social media content items to be simultaneously displayed.