Systems, methods, and non-transitory computer-readable media can acquire a first media content item. First mage dimensions associated with the first media content item can be determined. A first compression amount to be applied to the first media content item can be determined based on the first image dimensions associated with the first media content item. The first compression amount can be variable based on the first image dimensions associated with the first media content item. The first media content item can be compressed based on the first compression amount.