Apparatus, systems and methods for maintaining connection to a wireless service provider on a mobile device. A mobile computing device having stored data and a morph engine is connected to a wireless service provider selected from a plurality of wireless service providers accessible by the mobile device. Triggering data is received at the mobile computing device, whereby the morph engine thereof compares this triggering data against the stored data to determine an optimal wireless service provider that maintains a wireless signal connection on the mobile device. The optimal wireless service provider is identified from the plurality of other wireless service providers, and the wireless signal connection on the mobile device is switched from the first wireless service provider to the optimal wireless service provider to maintain the wireless signal connection.