An image forming apparatus includes a first image forming unit that develops a first latent image using a first developer so that a first developer image is developed with the first developer, a second image forming unit that develops a second latent image using a second developer, which is lower in saturation or higher in light-permeability in comparison to the first developer, so that a second developer image is developed with the second developer, a transfer part that transfers the first developer image and the second developer image to a medium, and a control part that controls an amount of the second developer used to develop the second developer image according to a type of the medium.