An information communication method is provided that determines a pattern of a change in luminance by modulating a signal to be transmitted, and outputs the determined pattern to a light emitter that changes in luminance according to the determined pattern. In the method, the signal includes a first data, a first header of the first data, second data, and a second header of the second data. Additionally, the pattern of the change in luminance is determined according to in an order of (i) the first data, (ii) the first header, (iii) the first data, (iv) the second data, (v) the second header, and (vi) the second data.