Example apparatus facilitate controlling how targeted electronic data is selected and couriered (e.g., physically carried) between a provider in a first physical location and a recipient in a second physical location. An apparatus, method, or service may control the flow of targeted electronic data or metadata concerning the targeted electronic data in a courier network. The service may consider requests for targeted electronic data or information from which targeted electronic data can be identified. The service may also consider predictions about content that a recipient may want. The targeted electronic data may be identified based on a current state of an operating system, an application, or content at the recipient and information about a desired state of the operating system, application, or content. The number and identity of courier devices selected to courier data may be based on a familiarity index between couriers and recipients in the courier network.