An information processing apparatus receives a change of a parameter included in media characteristic information, causes, from media characteristic information held by a storage, the parameter for which the change is received to be held as custom media characteristic information, the apparatus performs an update of the media characteristic information held by the storage in accordance with new media characteristic information and decides, if an update of the custom media characteristic information is to be performed by using the new media characteristic information, whether to hold, or to update without holding, the parameter for which the change is received, based on a difference in configuration between the custom media characteristic information held by the storage and the new media characteristic information.