An image pickup apparatus includes an endoscope configured to have an image pickup section in which a plurality of pixels are provided, and a storage section configured to store scope individual information, a binning processing section configured to split an image into a plurality of regions so that one region includes a plurality of pixel signals, and add up the pixel signals for each region to obtain a binning pixel signal, a binning brightness detection section configured to detect brightness of the region, a blend processing section configured to set a weight in the region on the basis of the brightness, and weight and composite the pixel signals and the binning pixel signal to generate a composite image, and a control section configured to control the binning processing section in accordance with the scope individual information.