A transparent display device, comprising: a display panel; a system light source provided over a non-display surface of the display panel; an article placement area located at a side of the system light source that is away from the display panel; an encapsulated cell provided between the system light source and the article placement area, wherein the encapsulated cell is provided with an electrochromic material therein; and a control member that is capable of controlling the electrochromic material in the encapsulated cell to regionally switch to a transparent state or a colored state. The present invention can realize a regionally transparent display and expand the application range of the transparent display device.