An apparatus includes a display module that presents a plurality of icons on an electronic display of a mobile device. Each icon of the plurality of icons represents an application configured to execute on the mobile device. The apparatus includes an event module that identifies an upcoming calendar event on a calendar linked to the mobile device and a correlation module that determines if there is a correlation between the application and the calendar event by comparing characteristics of the application to characteristics of the calendar event. The apparatus includes an organization module that positions the plurality of icons on the electronic display according to the determined correlation between the application and the calendar event such that icons representing applications having a positive correlation to the calendar event are positioned to be more visible than icons representing applications that do not have a positive correlation to the calendar event.