A template management apparatus includes a standard format classifying part, a group classifying part, and a replacing part. The standard format classifying part classifies a sample character string included in a template, as a standard format character string or a non-standard format character string. The group classifying part classifies the standard format character string into a standard format character string group according to its representation format, and classifies the non-standard format character string into a non-standard format character string group according to its content. The replacing part replaces the sample character string classified into the standard format character string group, with a replacement standard format character string represented in a representation format corresponding to the sample character string, and replaces the sample character string classified into the non-standard format character string group, with a replacement non-standard format character string represented in a different language from the sample character string.