Disclosed are various embodiments for facilitating opting back in to, or controlling, the sending of promotional communications by customers. A system is provided that includes at least one computing device upon which an application is executable. The application is configured to determine an option status of a customer with respect to whether the customer wishes to receive a plurality of promotional communications from a merchant. The application is further configured to determine whether an opted-out customer meets a criterion to be prompted to opt back into receiving the promotional communications. Also, the application is configured to associate a prompt with a network content item to send to a client. The prompt is configured to initiate a re-selection of the option status of the customer if manipulated by the customer at the client.