A method of forming an elastic labeling band. The method includes covering a central portion of a web of tag material with a release agent, advancing the web of tag material longitudinally and disposing a layer of molten elastomer over the advancing web of tag material, including over the release agent on the central portion thereof. The layer of molten elastomer is disposed over the web of tag material so that the elastomer bonds only to those portions of the web not covered with the release agent. The method includes curing the elastomer to define, with the web bonded thereto, an advancing web assembly, and separating a longitudinal segment from the web assembly to define an elastic labeling band.