The invention provides for a broadcast channel transmission method comprising delivering broadcast channel data as a series of blocks (1-16), each series being provided in a segment (1-16) of the system bandwidth (20), and distributing the broadcast channel data within each series of blocks (1-16) such that user equipment capable of receiving more than one segment (1-16) receives different blocks from different segments within a time period which is a multiple of the time period (T) for receipt of all blocks within one segment.