A method of managing BSS network loading is proposed. An access point (AP) transmits BSS session time and data limit element in beacon or probe response frame or a response frame to a service request frame. The AP determines the session time and data limit according to the network load and AP resourced. The AP adjusts the session time and data limit dynamically. An STA decides whether to join a specific BSS based on the BSS session time and the BSS session data limit. AP encourages or discourages the STA to join the BSS by increasing or reducing the session time and data limit. The per-AP loading will be distributed according to AP's capabilities.