Approaches are disclosed for reducing a number of connections established by a server for a virtual meeting session. In some embodiments, the server receives a request to initiate a virtual meeting session involving a plurality of endpoints. The server may determine a location identifier for each of the plurality of endpoints based on location data generated by each of the plurality of endpoints. When the server determines that two or more of the plurality of endpoints are co-located at a location based on the location identifier, it can automatically establish only one connection on behalf of the two or more of the plurality of endpoints. The connection may be established to, e.g., a nearby conferencing device or one of the endpoints that are in the same location. The device or endpoint to which the connection is established may be determined based on which device or endpoint historically initiates virtual meetings.