Provided are a beacon service method, apparatus, and system for providing a plurality of services using one beacon device by allowing the beacon device to broadcast a plurality of beacon signals for providing the plurality of services to a certain user terminal. The beacon device includes a first communication module configured to broadcast a beacon signal, a storage module configured to store transmission information for a plurality of beacon signals, and a control module configured to use the transmission information for the plurality of beacon signals stored in the storage module to control the first communication module to alternately broadcast the plurality of beacon signals.