An edge-beaded fastener product such as a cushion cover tie-down has a molded profile bead secured to and extending along a flexible strip adjacent a longitudinal edge of the strip. The profile bead has a shoulder or an inboard sidewall extending away from the strip, such as for retaining a clip or hog ring. The flexible strip may have a reinforced region, inboard of the shoulder, in which resin contiguous with resin forming the profile bead encapsulates surface features of the strip. The product is made by molding resin directly onto the strip. Multiple lanes of resin may be molded on a single substrate, which is severed to form individual strips with severed, exposed strip edges.